USA 4 REAL is the RBHQ solution for Italian brands looking to understand, enter and grow in the US market. We provide research-based strategy, business development, results driven execution and marketing support for companies looking to succeed in the USA.
United States represents a tremendous growth opportunity for Italian brands who want to leverage the “Made in Italy” concept and grow in an affluent market of high spending consumers.
336 million consumers, largest economy in the World by GDP; highest disposable income per capita in the world; consumption driven economy with very low saving rates, high digital and online shopping habits (more than 80% purchase at least 1 good online per month).
The US continues to lead the way in terms of innovation with Nasdaq reaching an all-time high being at the forefront of Artificial Intelligence and new technologies.
Capital markets recognize and drive capital to the best ideas and enterprises. U.S capital markets are the largest in the world: 41% of global equity and 40% of global fixed income.
Any company & brand who really wants to achieve a global recognition, must build a solid presence in the US market.
Many companies recognize the opportunities represented by the American market, however they miss on understanding market dynamics and fail on designing and executing the proper strategy.
Cultural aspects play a crucial role in having success with american customers
Voice of customers is the founding pillar of a wise growth strategy
Considering USA as a country rather than a continent leads to waste of resources and time
Avoid randomly sell something somewhere without a market strategy
Poor setup and inefficient operations turns customers in nightmares
Failing on finding, engaging and motivating the right people implies high cost and terrible customer satisfaction
Some common patterns repeteadetely show up in many Italian companies entering or already present in the United States.
How can we successfully enter the USA and create a long-term sustainable growth plan?
RBHQ is a ITA/USA advisory firm born from managers and entrepreneurs with recognized international expertise and a focus on making things happen.
USA 4 REAL is the specific solution addressed to Italian companies looking to establish a successful presence in the US market.
We lay our approach in strategic thinking and execution. We stay at the intersection of deep research of consumers and market dynamics and execution-driven services to make any strategy design tangible and concrete.
What are the market dynamics? What’s the regulation? What are the habits and business models in place?
We provide extensive market researches, assessing industry segmentation, key trends, regulation, competitors and key drivers of success.
What’s the best way to approach the market? How much capital each initiatives draws? What’s the expected return of investment? How to differentiate and find a Value Proposition?
We help assess, find, adapt a Value Proposition to find a competitive advantage. From there, we design a strategy that makes economic sense and has to potential to make your brand relevant to the target customers.
Are there Government grants to support the US expansion?
Next Generation EU and PNRR provide financial resources and grants to accelerate a path of innovation, growth and sustainability. We identify subsidized finance measures to support investments specifically for international expansion.
How to move the first steps? How to test the market response before making the final decision?
We help effectively test the strategy with tailor-made designed actions minimizing the risks of losing time and financial resources.
Is it better to set up a sales office, a logistic department or to acquire an existing company through M&A?
Good Strategies with poor execution lead to unsatisfying results. We have an execution mindset and a network of partners to turn strategies into results. From finding an office, applying for a Visa, communicating your presence in the market, recruiting people, structuring a sales channel, setting up a logistic or a production center are activities we can perform and coordinate.
Not just consultants, not just executors. We pride ourselves for merging strong analytical skills with an ecosystem of professionals and companies that can make things happen. With more than a century of aggregated experience across industries and functions, we are the right partner to help you explore the USA.
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