Understand, Enter, Thrive In The USA

American
expansion
done right

Who we are

USA 4 REAL is the RBHQ solution for italian brands looking to enter or grow in the US market. We provide research-based strategy, business development and marketing support for companies looking to enter the US market or establish themselves as a successful brand within it.

Why USA?

United States represent a tremendous growth opportunity for italian brands who want to leverage the “made in italy” concept and grow in a rich market of high spending consumers

Market Size

The US market alone represents almost 50% of total global market size in every industry

Innovation

The US continues to lead the way in terms of innovation

Access to Capital

Capital markets recognize and drive capital to the best ideas and enterprises.  U.S capital markets are the largest in the world: 41% of global equity and 40% of global fixed income

Reputation

Any company & brand who really wants to achieve a global recognition, must build a solid presence in the US market

Avoid the Mistakes

Many companies recognize the opportunities represented by the american markets, however they miss on understanding market dynamics and fail on designing and executing the proper strategy

Don’t pay the
high price of
poor moves

01

USA is not Italy

Underestimating the country specific cultural aspects

02

Consumers are different

Voice of customers is the founding pillar of a wise growth strategy

03

USA is a continent

Considering USA as a country rather than a continent leads to waste of resources and time

04

Don’t just sell

Avoid randomly sell something somewhere without a market strategy

05

Execution matters

Poor setup and inefficient operations turns customers in nightmares

06

People are the asset

Failing on finding, engaging and motivating the right people implies high cost and terrible customer satisfaction

Are those
questions
familiar?

Common pattern

Some common patterns repeteadetely show up in many italian brands entering or already present in the United States

ACCESS

How can we successfully enter the US market and create a long-term sustainable growth plan?

GROW

We have been in the US for many years, but still not profitable. How can we fix the situation?

THRIVE

We have been in the US for several years but are unable to grow and become a major player. What can we do from here?

if you found some aspects familiar, let’s discuss them together

Thinkers and doers

RBHQ is a ITA/USA advisory firm born from managers and entrepreneurs with recognized international expertise and a focus on making things happen. USA 4 Real is the specific solution addressed to italian brands looking to establish a successful presence in the US market Who we are and why we make the difference

Who we are and
why we make
the difference

Federico Foli

Partner at RBHQ
USA based

Federico Rossi

Managing partner at RBHQ
ITA / USA based

Anthony Graziano

Advisory Board RBHQ USA
USA based

Some specific knowledge cannot be replicated or learnt from one day to the other. That’s why we created USA 4 RealIn Interior

Business Experience

In the market for more than 25 years as managers and executive in different companies and industries  

Wide Angle

We have developed expertise in many market scenarios from growth, turnaround, transformation, innovation

Qualified Ecosystem

We have a localized network of trusted partners who have worked with us for years, covering every core expertise: HR, Finance, Operations, Supply Chain, Sales, Branding, Technology & Innovation, M&A

What we provide

Portfolio of services

We lay our approach in strategic thinking and execution. We stay at the intersection of deep research of consumers and market dynamics and execution-driven services to make any strategy design tangible and concrete

1

Market Research

We provide voice of customer assessment and market research. Observation of culture, market drivers, consumers behaviours is the first step of every strategic path.

2

Strategy Design

Different consumer expactations mean the Value Proposition should be adapted to US market requirements. We help assess, find, adapt a Value Proposition to find a competitive advantage. From there, we design a strategy that makes economic sense and has to potential to make your brand relevant to the target customers

3

Execution

Good Strategies with poor execution lead to unsatisfiyng results. We have an execution mindset and a network of partners to turn strategies into results. This might goes through sales strategies, communication activities, logistic support, suppliers selection, digital marketing, software development

4

People

People are the underlying pillar of every organization. A stable and successful US business units require engaged, motivated and aligned people with company goals and objective. We help scouting and finding the right people in US territory capable of taking on the strategy and achieve the goals

Making things happen through a qualified ecosystem

We make things happen

Not just consultants, not just executors. We pride ourselves for merging strong analytical skills with an ecosystem of professionals and companies that can make things happen

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partners
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analysts
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developers
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brand managers
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partner companies

Ready to start your US journey? Do things for real

Have A Question ? Start Consultation Now

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